Case Study - Sports Hospitality

Program Overview
There are four major golf tournaments on the PGA tour and perhaps the most famous and prestigious is The Masters. XYZ Corporation brought 50 customers to Masters Golf Tournament in Augusta, Georgia. The goal of this client appreciation event was to build customer relations, offer a sense of gratitude for past business and open the door on future business. In addition, The Masters Golf Tournament is a difficult ticket to obtain, therefore this is a well received invitation and one enjoyed by golfers and non-golfers alike.

Elements Secured by Summit Performance Group

• Luxury Private 4-6 bedroom homes in up-scale surrounding suburbs
• VIP airport transfers
• Maid and Butler Service in Homes
• Private Hospitality Tent across from the Augusta National Golf Course (TVs, buffets, hosted bar, etc)
• All Food and Beverage; breakfast, lunch and dinner daily
• Badges to the Master’s Golf Tournament (Practice Rounds and Main Event)
• Tee-times at Mt. Vintage Golf Course
• Luxury Private Vans, with professional chauffeurs during the week
• Private Parties and Restaurant ReservationsComplete On-site Staff Coordination

Results

• XYZ Corporation was able to spend quality time with top customers.
• This was an event the most well traveled executives enjoyed and discussed afterward.
• New business relationships were formed.
• 7th year that XYZ Corporation brought clients to this event and is now planning next year.